April 3, 2020

In order to grow as a logistics company, you need to keep your customers happy. Otherwise, you risk losing critical business, especially with how competitive the industry can be. While timely deliveries and attractive rates are definitely important to clients, they als...

March 27, 2020

Logistics marketing is often too focused on what a company is selling. The truth is that customers don't really care about what you’re selling — at least initially. Prospects care about fixing their own problems and reaching their own goals.

This means marketing needs t...

March 13, 2020

A lot of logistics marketing departments don’t schedule the time to focus on the core responsibilities of marketing because they’re preparing for the next big project or trade show. It’s constant firefighting. This means the basic stuff, like maintaining a blog or runn...

February 15, 2020

We’ve put together a blueprint for attracting, converting, and keeping customers for your logistics company with content. It's a simple plan to follow, click the image for the full-size version

Logistics companies are starting to understand the importance of content a...

December 17, 2019

The U.S. market offers a lot of opportunity for logistics companies located in Asian countries – such as Singapore, Hong Kong, China, and Australia, to name a few.

But, maybe due to distance or time zones or culture, it’s difficult for logistics services providers to co...

November 15, 2019

We recently released a guide, titled the Sales Content Funnel, for logistics companies demonstrating how to attract, convert, and retain customers by effectively utilizing logistics content as a sales tool. This blog post is the first in a series of seven that will exp...

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A Guide to Building a Marketing Strategy for Logistics Companies

February 27, 2020

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