March 27, 2020

Logistics marketing is often too focused on what a company is selling. The truth is that customers don't really care about what you’re selling — at least initially. Prospects care about fixing their own problems and reaching their own goals.

This means marketing needs t...

March 13, 2020

A lot of logistics marketing departments don’t schedule the time to focus on the core responsibilities of marketing because they’re preparing for the next big project or trade show. It’s constant firefighting. This means the basic stuff, like maintaining a blog or runn...

February 15, 2020

We’ve put together a blueprint for attracting, converting, and keeping customers for your logistics company with content. It's a simple plan to follow, click the image for the full-size version

Logistics companies are starting to understand the importance of content a...

December 17, 2019

The U.S. market offers a lot of opportunity for logistics companies located in Asian countries – such as Singapore, Hong Kong, China, and Australia, to name a few.

But, maybe due to distance or time zones or culture, it’s difficult for logistics services providers to co...

November 15, 2019

We recently released a guide, titled the Sales Content Funnel, for logistics companies demonstrating how to attract, convert, and retain customers by effectively utilizing logistics content as a sales tool. This blog post is the first in a series of seven that will exp...

November 4, 2019

About two weeks back, Brian Laung Aoaeh put out a request on LinkedIn for names of supply chain logistics startups and I promised to present what I have. ... here it is.

There are 400+ companies on the list. Download the file here.

Over the past 5 years I've had a routin...

July 15, 2019

For a lot of logistics companies, marketing is a black hole. Money and time go in, but the results that come out are rarely so clear. This makes it hard for company leadership to know what the right deliverables should be for the function, much less understand the actu...

May 6, 2019

Gary Vaynerchuk just wrapped up his fireside chat with Craig Fuller, CEO of Freightwaves at Transparency19.

It was a very interesting hour. I was fortunate to meet with Gary one-on-one prior as well, and we talked for a few minutes. The main theme of our discussion was...

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A Guide to Building a Marketing Strategy for Logistics Companies

February 27, 2020

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