September 4, 2018

If I were to build a logistics start-up, it would not be to disrupt the $10 trillion shipping industry (or whatever other unthinkably huge number some start-ups use to describe the size of the freight forwarding market).  I don’t have the stomach for it.


June 15, 2017

The stories behind how tech companies become who they are can be great opportunities to learn. This is especially true for logistics technology products, since the marketplace is changing so fast and their relative importance in making the global economy work.


June 1, 2017

From the Zipline Blog:

It’s an exciting time for technology in transportation.  The problem is that sometimes many of the most interesting ideas aren’t necessarily the ones that drive immediate change.

This is not to argue that new logistics technology in any form i...

February 15, 2017

It can be curious to watch how logistics technology companies present their brand and market their services. This is especially true of startups.

The problem for many is being too vague when explaining (or not really understanding) their true value proposition.  Somethi...

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