April 3, 2020

In order to grow as a logistics company, you need to keep your customers happy. Otherwise, you risk losing critical business, especially with how competitive the industry can be. While timely deliveries and attractive rates are definitely important to clients, they als...

March 27, 2020

Logistics marketing is often too focused on what a company is selling. The truth is that customers don't really care about what you’re selling — at least initially. Prospects care about fixing their own problems and reaching their own goals.

This means marketing needs t...

March 13, 2020

A lot of logistics marketing departments don’t schedule the time to focus on the core responsibilities of marketing because they’re preparing for the next big project or trade show. It’s constant firefighting. This means the basic stuff, like maintaining a blog or runn...

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A Guide to Building a Marketing Strategy for Logistics Companies

February 27, 2020

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