January 15, 2019

The internet has changed how sales works. If you are selling a product or service business to business, the sales process almost always starts long before your salesperson ever talks to a perspective client. This is different than the way sales worked even just a few y...

April 1, 2017

The best sales people still need marketing’s help to close deals– even if they won’t admit it.  This is especially true today when prospects often spend more time on logistics company’s websites and consuming content before, or instead of, talking to sales people.

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March 14, 2017

Real alignment between the marketing and sales departments at a logistics company is rare.  The typical relationship between the two is usually based on frustration, with marketing frustrated by poor sales follow up and sales unhappy with what they feel are poor qualit...

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A Guide to Building a Marketing Strategy for Logistics Companies

February 27, 2020

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