November 22, 2019

In this week’s blog post, we will continue our in-depth examination of the Sales Content Funnel guide we created to help logistics companies attract, convert, and retain customers with content. After implementing consistent blog posts that incite the prospect’s interes...

November 15, 2019

We recently released a guide, titled the Sales Content Funnel, for logistics companies demonstrating how to attract, convert, and retain customers by effectively utilizing logistics content as a sales tool. This blog post is the first in a series of seven that will exp...

July 29, 2019

The U.S. market offers a lot of opportunity for logistics companies located in Asian countries – such as Singapore, Hong Kong, China, and Australia, to name a few.

But, maybe due to distance or time zones or culture, it’s difficult for logistics services providers to co...

May 6, 2019

Gary Vaynerchuk just wrapped up his fireside chat with Craig Fuller, CEO of Freightwaves at Transparency19.

It was a very interesting hour. I was fortunate to meet with Gary one-on-one prior as well, and we talked for a few minutes. The main theme of our discussion was...

April 1, 2019

For logistics technology and service providers looking to break into the U.S. market from abroad, there are a lot of important considerations and challenges. The opportunity, however, is likely worth the risk and effort for carriers, forwarders, technology providers an...

January 15, 2019

The internet has changed how sales works. If you are selling a product or service business to business, the sales process almost always starts long before your salesperson ever talks to a perspective client. This is different than the way sales worked even just a few y...

December 1, 2018

I love the excitement around logistics start ups and technology. But... it's hard to understand the actual use case for 'disruptive' logistics technology sometimes.  I am not sure if this disconnect is a failure of these companies' marketing, PR that is too g...

March 14, 2017

Real alignment between the marketing and sales departments at a logistics company is rare.  The typical relationship between the two is usually based on frustration, with marketing frustrated by poor sales follow up and sales unhappy with what they feel are poor qualit...

February 15, 2017

It can be curious to watch how logistics technology companies present their brand and market their services. This is especially true of startups.

The problem for many is being too vague when explaining (or not really understanding) their true value proposition.  Somethi...

January 1, 2017

We all have responsibility to ourselves to try to do better in our jobs.  It’s how we accomplish bigger and better things.  This applies to logistics marketers as much as it does to anyone else.

It’s because of this that we need to recognize that the way logistics...

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Start Here If You Are a Logistics Company in Asia Looking to Sell More in the U.S.

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