May 1, 2017

A link to a recent post I wrote for Freightos - click here.

April 15, 2017

Good take from Eric Johnson at American Shipper. Read it here: Commentary: Tech talk is just that

From the article:

April 1, 2017

The best sales people still need marketing’s help to close deals– even if they won’t admit it.  This is especially true today when prospects often spend more time on logistics company’s websites and consuming content before, or instead of, talking to sales people.

...

March 14, 2017

Real alignment between the marketing and sales departments at a logistics company is rare.  The typical relationship between the two is usually based on frustration, with marketing frustrated by poor sales follow up and sales unhappy with what they feel are poor qualit...

March 1, 2017

As supply chains become more global and interconnected, so must the logistics technology that shippers and logistics service providers use.  Yet, most supply chain technology is not built to handle the demands of international shipping.  This creates inefficiencies at...

February 15, 2017

It can be curious to watch how logistics technology companies present their brand and market their services. This is especially true of startups.

The problem for many is being too vague when explaining (or not really understanding) their true value proposition.  Somethi...

January 31, 2017

Shippers face constant uncertainty about how competitive their freight rates really are because cost benchmarking is so difficult.

There are a lot of reasons benchmarking rates is hard.  The most obvious is that rate contracts are confidential between shippers and carri...

January 14, 2017

It seems the majority of attention placed on logistics technology has to do with international shipping – with a focus on “disrupting” freight forwarding.  This makes sense given how big global trade is.

But we’ve argued on this blog that many of these compani...

January 1, 2017

We all have responsibility to ourselves to try to do better in our jobs.  It’s how we accomplish bigger and better things.  This applies to logistics marketers as much as it does to anyone else.

It’s because of this that we need to recognize that the way logistics...

December 14, 2016

There are many areas outside of global shipping and freight forwarding deserving some of the attention for advancing how technology is being used in the logistics supply chain.

And specifically how ecommerce, and by extension the fulfillment warehouse, may be the most i...

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