February 15, 2020

We’ve put together a blueprint for attracting, converting, and keeping customers for your logistics company with content. It's a simple plan to follow, click the image for the full-size version

Logistics companies are starting to understand the importance of content a...

April 1, 2019

For logistics technology and service providers looking to break into the U.S. market from abroad, there are a lot of important considerations and challenges. The opportunity, however, is likely worth the risk and effort for carriers, forwarders, technology providers an...

January 2, 2019

Marketing automation has made marketing faster and more cost-effective by enabling campaigns to be automatically triggered and executed. 

Unfortunately, most logistics companies who have invested in marketing automation are not using the platform to it potential. Many a...

November 30, 2018

Every company that sells a logistics product or service is trying to figure out exactly what their customers want.   When creating content for your marketing and sales platforms, deciding which selling points and stories will be most effective for your customers can be...

December 1, 2017

Not too long ago buying anything that qualified as logistics technology involved at least a six figure investment – usually more.  Thankfully those days are gone and there are plenty of new and innovative technologies available at much lower costs.  Many of the solutio...

June 15, 2017

The stories behind how tech companies become who they are can be great opportunities to learn. This is especially true for logistics technology products, since the marketplace is changing so fast and their relative importance in making the global economy work.


March 14, 2017

Real alignment between the marketing and sales departments at a logistics company is rare.  The typical relationship between the two is usually based on frustration, with marketing frustrated by poor sales follow up and sales unhappy with what they feel are poor qualit...

February 15, 2017

It can be curious to watch how logistics technology companies present their brand and market their services. This is especially true of startups.

The problem for many is being too vague when explaining (or not really understanding) their true value proposition.  Somethi...

December 1, 2016

Marketing for companies in the logistics industry is complex and nuanced.  As a result, the buying process for individual prospects will always be unique.  Your marketing approach needs to reflect the fact that all buyers are different and the more you can tailor...

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A Guide to Building a Marketing Strategy for Logistics Companies

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