July 29, 2019

The U.S. market offers a lot of opportunity for logistics companies located in Asian countries – such as Singapore, Hong Kong, China, and Australia, to name a few.

But, maybe due to distance or time zones or culture, it’s difficult for logistics services providers to co...

July 15, 2019

For a lot of logistics companies, marketing is a black hole. Money and time go in, but the results that come out are rarely so clear. This makes it hard for company leadership to know what the right deliverables should be for the function, much less understand the actu...

May 6, 2019

Gary Vaynerchuk just wrapped up his fireside chat with Craig Fuller, CEO of Freightwaves at Transparency19.

It was a very interesting hour. I was fortunate to meet with Gary one-on-one prior as well, and we talked for a few minutes. The main theme of our discussion was...

April 1, 2019

For logistics technology and service providers looking to break into the U.S. market from abroad, there are a lot of important considerations and challenges. The opportunity, however, is likely worth the risk and effort for carriers, forwarders, technology providers an...

January 15, 2019

The internet has changed how sales works. If you are selling a product or service business to business, the sales process almost always starts long before your salesperson ever talks to a perspective client. This is different than the way sales worked even just a few y...

January 2, 2019

Marketing automation has made marketing faster and more cost-effective by enabling campaigns to be automatically triggered and executed. 

Unfortunately, most logistics companies who have invested in marketing automation are not using the platform to it potential. Many a...

November 30, 2018

Every company that sells a logistics product or service is trying to figure out exactly what their customers want.   When creating content for your marketing and sales platforms, deciding which selling points and stories will be most effective for your customers can be...

March 14, 2017

Real alignment between the marketing and sales departments at a logistics company is rare.  The typical relationship between the two is usually based on frustration, with marketing frustrated by poor sales follow up and sales unhappy with what they feel are poor qualit...

January 1, 2017

We all have responsibility to ourselves to try to do better in our jobs.  It’s how we accomplish bigger and better things.  This applies to logistics marketers as much as it does to anyone else.

It’s because of this that we need to recognize that the way logistics...

December 1, 2016

Marketing for companies in the logistics industry is complex and nuanced.  As a result, the buying process for individual prospects will always be unique.  Your marketing approach needs to reflect the fact that all buyers are different and the more you can tailor...

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Start Here If You Are a Logistics Company in Asia Looking to Sell More in the U.S.

July 29, 2019

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