December 6, 2019

As we continue our seven-part series examining the Sales Content Funnel we designed to showcase how to attract, convert, and retain customers with content, we will use this week’s post to discuss the third stage of sales. This stage, identified as the Lead Generation,...

November 22, 2019

In this week’s blog post, we will continue our in-depth examination of the Sales Content Funnel guide we created to help logistics companies attract, convert, and retain customers with content. After implementing consistent blog posts that incite the prospect’s interes...

November 15, 2019

We recently released a guide, titled the Sales Content Funnel, for logistics companies demonstrating how to attract, convert, and retain customers by effectively utilizing logistics content as a sales tool. This blog post is the first in a series of seven that will exp...

October 4, 2019

We’ve put together a blueprint for attracting, converting, and keeping customers for your logistics company with content. It's a simple plan to follow, click the image for the full-size version

Logistics companies are starting to understand the importance of content a...

July 15, 2019

For a lot of logistics companies, marketing is a black hole. Money and time go in, but the results that come out are rarely so clear. This makes it hard for company leadership to know what the right deliverables should be for the function, much less understand the actu...

May 6, 2019

Gary Vaynerchuk just wrapped up his fireside chat with Craig Fuller, CEO of Freightwaves at Transparency19.

It was a very interesting hour. I was fortunate to meet with Gary one-on-one prior as well, and we talked for a few minutes. The main theme of our discussion was...

April 1, 2019

For logistics technology and service providers looking to break into the U.S. market from abroad, there are a lot of important considerations and challenges. The opportunity, however, is likely worth the risk and effort for carriers, forwarders, technology providers an...

January 15, 2019

The internet has changed how sales works. If you are selling a product or service business to business, the sales process almost always starts long before your salesperson ever talks to a perspective client. This is different than the way sales worked even just a few y...

January 2, 2019

Marketing automation has made marketing faster and more cost-effective by enabling campaigns to be automatically triggered and executed. 

Unfortunately, most logistics companies who have invested in marketing automation are not using the platform to it potential. Many a...

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Start Here If You Are a Logistics Company in Asia Looking to Sell More in the U.S.

July 29, 2019

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