December 6, 2019

As we continue our seven-part series examining the Sales Content Funnel we designed to showcase how to attract, convert, and retain customers with content, we will use this week’s post to discuss the third stage of sales. This stage, identified as the Lead Generation,...

November 22, 2019

In this week’s blog post, we will continue our in-depth examination of the Sales Content Funnel guide we created to help logistics companies attract, convert, and retain customers with content. After implementing consistent blog posts that incite the prospect’s interes...

November 15, 2019

We recently released a guide, titled the Sales Content Funnel, for logistics companies demonstrating how to attract, convert, and retain customers by effectively utilizing logistics content as a sales tool. This blog post is the first in a series of seven that will exp...

October 4, 2019

We’ve put together a blueprint for attracting, converting, and keeping customers for your logistics company with content. It's a simple plan to follow, click the image for the full-size version

Logistics companies are starting to understand the importance of content a...

July 29, 2019

The U.S. market offers a lot of opportunity for logistics companies located in Asian countries – such as Singapore, Hong Kong, China, and Australia, to name a few.

But, maybe due to distance or time zones or culture, it’s difficult for logistics services providers to co...

July 15, 2019

For a lot of logistics companies, marketing is a black hole. Money and time go in, but the results that come out are rarely so clear. This makes it hard for company leadership to know what the right deliverables should be for the function, much less understand the actu...

April 1, 2019

For logistics technology and service providers looking to break into the U.S. market from abroad, there are a lot of important considerations and challenges. The opportunity, however, is likely worth the risk and effort for carriers, forwarders, technology providers an...

January 15, 2019

The internet has changed how sales works. If you are selling a product or service business to business, the sales process almost always starts long before your salesperson ever talks to a perspective client. This is different than the way sales worked even just a few y...

April 1, 2017

The best sales people still need marketing’s help to close deals– even if they won’t admit it.  This is especially true today when prospects often spend more time on logistics company’s websites and consuming content before, or instead of, talking to sales people.

...

March 14, 2017

Real alignment between the marketing and sales departments at a logistics company is rare.  The typical relationship between the two is usually based on frustration, with marketing frustrated by poor sales follow up and sales unhappy with what they feel are poor qualit...

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Start Here If You Are a Logistics Company in Asia Looking to Sell More in the U.S.

July 29, 2019

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